Schulte Roth & Zabel
LEGAL
The Challenge
Schulte Roth & Zabel, one of the leading law firms in private capital and investment management, hosts an exclusive annual Private Capital Forum bringing together top-tier clients, fund managers, and institutional investors.
While the event itself has long held weight in the industry, the firm saw an opportunity to extend its reach, visibility, and brand positioning beyond the room — by transforming the live experience into high-impact digital content. They needed a partner who could not only capture the atmosphere but also package it for future marketing and client engagement.
The Binge Solution
Binge was brought in to execute turnkey event coverage and craft a polished, story-driven sizzle reel that highlighted the scale, prestige, and energy of the forum.
Our team handled:
🎥 Full-Day Event Coverage
— Cinematic video coverage of keynotes, panels, networking moments, and branded spaces.
🎬 Sizzle Reel Production
— A high-energy, 60–90 second recap showcasing the firm’s leadership, community, and presence in the private capital space.
🧠 Creative Direction + Brand Integration
— We ensured every visual element aligned with Schulte’s visual identity and elevated their stature as industry thought leaders.
The Results
✅ Polished Marketing Asset now used across Schulte’s digital channels, email campaigns, and internal presentations.
✅ Extended Reach Beyond the Event with clients, partners, and prospects who couldn’t attend now engaging with the content post-forum.
✅ Reinforced Brand Positioning as a firm at the center of private capital conversations.
✅ Content Reusability — Select clips from the sizzle reel are being repurposed for recruiting, internal comms, and future events.
Client Feedback
"Binge helped us bring a new level of energy and polish to our event content. The final video was elevated, on-brand, and executed with precision — a valuable asset we’ll use well beyond the forum itself." — Marketing Lead, Schulte Roth & Zabel
Welcome to the Reel World
Reels bring the adrenaline rush of short-form vertical video to Facebook. This immersive spot uses over-the-top special effects, stunts, choreography, art direction, and sound design to convey the pure thrill of getting sucked into the fun of Reels.
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