Red Chilli NYC
HOSPITALITY
The Challenge
When Red Chilli NYC first opened its doors, it had no digital presence and zero followers on Instagram. Despite incredible food and a prime location, the restaurant struggled with low visibility in a competitive NYC market.
The Binge Solution
Binge partnered with Red Chilli NYC to launch and scale its social presence from the ground up. Our approach combined:
Full Instagram Management: Content strategy, creative direction, video and photo production
Ad Campaigns: Hyper-targeted Meta ads to drive foot traffic and page growth
Creative Direction: Authentic, appetizing visuals designed to resonate with the local community
We didn’t just post photos — we built a brand identity that matched the restaurant’s personality and flavor profile, while running paid campaigns to get in front of hungry New Yorkers.
The Results (In Just 4 Months)
📈 2,000+ Followers from zero, all organically and through smart ad amplification
🍽️ Significant Increase in Foot Traffic driven directly from social discovery
💬 High Engagement Rates on Reels and Stories showcasing behind-the-scenes, dishes, and local shoutouts
🔥 Brand Awareness in Local Community with diners discovering the restaurant first on Instagram
“We saw a noticeable uptick in walk-ins and online mentions. Locals were literally telling us they found us on Instagram. Binge helped turn our feed into our best marketing tool.” — Owner, Red Chilli NYC
Welcome to the Reel World
Reels bring the adrenaline rush of short-form vertical video to Facebook. This immersive spot uses over-the-top special effects, stunts, choreography, art direction, and sound design to convey the pure thrill of getting sucked into the fun of Reels.
NEXT PROJECT
Bringing the best of Google to people worldwide
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